In January 2020, we adjust our name from A/S Maskinfabrikken RIVAL to RIVAL A/S, and we introduce our new logo.

We adjust our name, but everything else remains the same. We continue to be the same company with the same VAT number, we are the same owners, and we have the same employees.

Much more than just a machine shop
We are a modern company, and we adjust our name, because we want to signal that we are much more than just a machine shop cf. our previous name “Maskinfabrikken” RIVAL.

Through the last decade, we have continually developed our business, and today we are an international supplier of critical and costly components to demanding business.

We already refer to our company as “RIVAL”, because it is a more accessible name to both our Danish and international customers. Therefore, we adjust our formal name to fit the reality.

The history behind the name RIVAL
Back in the day, we chose the name RIVAL to our company because of the word connotes several meanings.

“A rival” is a Danish word for a precision tool in our industry and therefore a symbol of high quality. At the same time, “a rival” is a competitor, who wishes to challenge the existing framework and normality in the industry.

Therefore, the name “RIVAL” reflects our previous and ongoing role in the industry. Our customers recognise us as a company that has a unique focus on quality and an ability to think innovatively.

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At RIVAL, the collaboration with every customer is continuously fine-tuned. Thus, the focus is also to mass-produce and deliver product mix to the customer – in one complete package – to facilitate the customer’s logistics.

It all starts with a close collaboration between the customer and RIVAL’s production engineering department. It will be considered whether it is possible to gather the customer’s different components in one serial production and subsequently deliver them in one complete package. This will not only facilitate the customer’s logistics, but also utilise the capacity at RIVAL – also doing the night.

Like a bag with LEGO
“To the customer, it’s like opening a bag with LEGO bricks, in which we have packed the components to the final product,” RIVAL’s sales director Christian Aarup says. “When we produce four different components to the driveline of a Piranja 15, the customer’s future work will benefit from getting all the components delivered at the same time – with the right amount.”

Construction of fixtures
RIVAL’s production engineering department and project manager Stefan Steengaard play important roles in the process. Stefan’s long-running work as a machine operator and constructor has provided him with solid experience in drawing those fixtures, which are used to make the right fixings of various components in one serial production. Stefan works closely together with RIVAL’s production team in order to decide the right processing methods and fixtures and he discusses the right set of tools with the customer’s tool supplier.

See everything through
Stefan is often responsible for seeing the customer’s project through. Therefore, he doesn’t stop supervising the project before all components are measured, approved and ready to be delivered. “It helps to ensure our well-known RIVAL-quality, delivery reliability and thereby security for the customer,” Christian Aarup says. “It’s important, we continually fine-tune and optimise the collaboration with our customers and evolve together.”

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RIVAL extends the capacity of the serial production in high quality and to a competitive price with the new DMG-machine, which will cooperate with a new robot from Bila. It’s a part of the company’s to-sided production strategy.

With the latest upgrade, RIVAL has eight vertical small milling machines. The 5-axis milling machine can run with up to 12,000 turns on the mandrel per minute and with very high movements (30 meters per minute). The machine cooperates with RIVAL’s fourth robot.

The market wants RIVAL
With the two-sided production strategy RIVAL has created a high-quality and cost-effective production of critical and costly one-off components and more simple components to be serial produced. “A very important part of this strategy is the increased automation,” RIVAL’s CNC-expert Claus Mikkelsen says. “In our experience, we are competitive at European level, because the customers are aware that they can benefit from the way, we have chosen to handle things.”

New machine causes joy
The new DMG MORI machine is the lasted invest in the new two-sided strategy, which RIVAL has successfully implemented and improved through the last couple of years. The employees are still excited, when a new machine arrive at RIVAL. “They have all stopped by the new machine to pat it and say welcome.”

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