A strong partnership is expanding

Sales manager Christian Aarup and CEO Henrik Holvad make a great team at RIVAL. Just over a year ago, they chose to enter into “marriage” when Christian Aarup bought a share of RIVAL. In the beginning of this year, his share has expanded – though, Kirsten and Henrik Holvad still hold the majority. Both parties look at the continued development of the partnership with great pleasure.

“We are really happy about the partnership, in which we can learn from each other and utilize each of our strengths,” Christian Aarup says. “We all have a great passion for the continued development of RIVAL and believe in the strategy we have put together with the board for future development. Now, we will continue to work on refining and bringing this to life together with our skilled employees,” he says.