I wonder…

How long will sustainability be overshadowed by price?
Read this comment from CEO Henrik Holvad

When Prime Minister Mette Frederiksen visited the White House this week, one of the points she discussed with President Biden was the green transition. Yet another example of how much this agenda dominates our conversations. This applies to both the political landscape and the business world. There is hardly a website where companies do not emphasize their green ambitions or a business leader who does not advocate for sustainability.

But are many of these sustainable ambitions just empty words?

At RIVAL, we have also mapped our CO2 emissions. Many may know that CO2 emissions are divided into scopes 1, 2, and 3 – with scope 3 involving the value chain and customer collaboration.

In fact, I have the ambition to contribute to reducing CO2 emissions for scope 3 by setting a greener agenda for our customers. How can we together reduce CO2 emissions? But it requires cooperation and collaboration – and I have to acknowledge that if it comes at a cost to the price, the green solutions are still overshadowed by price.

Is that good enough?
How long can we continue to think it’s okay to produce items in China instead of in our local area? It has costs in many areas, considering the societal, social, and environmental responsibilities.

Consequently, my focus on scope 3 also requires cooperation with the Government, as several of our customers currently sell to the Danish Defense. The government’s green ambition for the defense sector is clear: “The Ministry of Defense’s policy and action plan for green initiatives 2021-2025 should support the government’s ambition to reduce CO2 by 70% in 2030.”

It hasn’t quite reached their suppliers!

Come on, everyone out there! We can’t keep sitting on our hands and let the unit price determine whether we dare to take a greener path. It will come at a high cost in the long run.